Brand

The name, logos, colours and typefaces, and the files to use them.

Name

In text, write Totative: one word, capital T, the rest lower case. Not TOTATIVE, not ToTative. The wordmark sets the name in lower case; that is the logo, not the spelling.

Tagline: Software security research, and the tools we build for it.

A totative of n is a positive integer up to n that shares no factor with it other than 1. Euler’s totient function counts them; RSA is built on it.

Logos

  • Totative wordmark

    Wordmark, dark

    On dark backgrounds.

    SVG

  • Totative wordmark

    Wordmark, light

    On light backgrounds.

    SVG

  • Totative mark

    Mark, dark

    Where the name is already given.

    SVG

  • Totative mark

    Mark, light

    The same, on light backgrounds.

    SVG

  • Totative mark

    Avatar

    Profile pictures: the dark mark on its own background, 512 px.

    SVGPNG

Clear space

The mark files carry their own clear space: the T sits about a fifth of the square in from each edge, so place them whole rather than cropped. The wordmark files are cropped to the letters; leave space around them.

Do and don't

  • Use the dark files on dark backgrounds and the light files on light ones.
  • Keep the T cut on its slant, with the lower piece in the accent and shifted right; don't rejoin it.
  • Don't recolour, outline, stretch or rotate the logos, or reset the wordmark in another typeface.

Colours

  • Background

    #0d0a14 --bg

  • Surface

    #130e1c --surface

  • Line

    #211a2e --line

  • Ink

    #f2eef8 --ink

  • Soft

    #c8bfd6 --soft

  • Muted

    #9a90ab --muted

  • Accent

    #b26bff --accent

The accent is for the one primary action or highlight on a page, not for body text or large fills.

Typefaces

  • Atkinson Hyperlegible Next

    Text, headings and the wordmark (the wordmark is set at weight 800).

    Get it from Fontsource

  • Atkinson Hyperlegible Mono

    Code, commands and file names.

    Get it from Fontsource

Press

Totative does software security research and builds the tools for it: vulnerability research, finding bugs in software we don't own and disclosing them responsibly; supply chain work, with provenance and CI hardening shown on our own releases; and tooling, open-source security libraries released when ready.